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Tillwell

Packages & pricing

Clear prices. One leak at a time.

Every engagement starts with a two-week diagnostic. After that, choose how hands-on you want us to be — or take the plan and run with it yourself.

1

Everyone starts here

Ad-to-Sale Diagnostic

Every new client starts here.

$1,500

one time · about 2 weeks

Find out what a customer is actually worth to you, and exactly where your ad dollars stop turning into sales.

Included

  • Your numbers, worked out: the most you can afford to pay for a customer (from your margin, average order and repeat buying) and the ad return you need to break even
  • Tracking check: are your pixel and sales numbers telling the truth?
  • Your ad-to-sale path measured: ad click-through → page → cart → checkout → cost per purchase
  • Phone walk-throughs of where your top 3 ads actually send people
  • A quick look at your email flows, Google basics and 2 competitors
  • A one-page scorecard, your top 5 fixes in priority order, a 90-day roadmap and a “not yet” list
  • A recorded walkthrough call so your team can rewatch it

Not included

  • Building the fixes (your team can, or we can quote it)
  • Running or changing your ads
  • · $500 credited to your first month if you continue within 14 days
Book the diagnostic
2

Then, if it’s worth it, keep going monthly

Advisory

Stores with someone on the team who can make site changes.

$2,500

per month · 3-month minimum

We find the next leak and write the fix. Your team builds it. We check it shipped and whether it worked.

Included

  • Monthly numbers review against your break-even cost per customer
  • 2 ready-to-build fix specs a month, each with a short video walkthrough
  • A 45-minute monthly call with you and whoever builds
  • We check every fix on the live site after it ships
  • A one-page monthly report: what changed, what moved, what didn’t, what’s next
  • Email questions between calls (about 30 minutes a month)

Not included

  • Hands-on changes by us
  • Ad management, redesigns or new builds
  • · 3-month minimum, then month to month
Start with the diagnostic
Most hands-on

Growth Partner

Stores whose team is stretched thin.

$3,500

per month · 3-month minimum

Everything in Advisory, plus we make the small changes ourselves so fixes don’t sit waiting on your team.

Included

  • Everything in Advisory
  • Up to 4 hours a month of hands-on changes, approved by you first
  • Things like theme and product-page tweaks, a free-shipping bar, tracking and pixel fixes, email flow edits
  • We handle the coordination and re-checks for anything we build

Not included

  • Bigger builds (quoted separately or written up for your team)
  • Ad management, redesigns or new apps
  • · 3-month minimum, then month to month
  • · Up to 4 hours a month of hands-on work
Start with the diagnostic

Need to pause? A lighter monthly numbers check-in ($750/mo, scorecard and call, no new fixes) is available to existing clients.

Side by side

Compare the packages

Swipe the table sideways to compare →

Comparison of the Diagnostic, Advisory and Growth Partner packages
FeatureDiagnosticAdvisoryGrowth Partner
Price$1,500 once$2,500 / mo$3,500 / mo
CommitmentNone3 months3 months
Break-even math (what a customer is worth)Checked monthlyChecked monthly
Ad-to-sale path measuredEvery monthEvery month
Prioritized fixesTop 5 + 90-day roadmap2 specs / mo2 specs / mo
Video walkthroughsRecorded call
Monthly call
We check fixes on the live site
Monthly one-page report
Hands-on changes by usUp to 4 hrs / mo
Ad management

Honest boundaries

What no package includes

Keeping the scope tight is how we keep prices fair and advice focused. If you need any of these, we’re happy to point you to someone good.

  • Run your ads, make creative, or manage budgets
  • Redesign or rebuild your website
  • Write all your copy or shoot product photos
  • Upload products or manage inventory
  • SEO content or link-building programs
  • And we never promise a specific sales lift. We promise honest measurement and clear next steps.

Pricing questions

About the money

Why do I have to start with the diagnostic?

Because the right fix depends on where your leak actually is. Without your numbers, any monthly plan would be a guess. The diagnostic is also useful on its own — you keep the scorecard, the top 5 fixes and the 90-day roadmap either way.

How does the $500 credit work?

If you start Advisory or Growth Partner within 14 days of your diagnostic walkthrough, $500 comes off your first monthly invoice. So the diagnostic effectively costs $1,000 if you continue.

Why a 3-month minimum?

A fix has to be built, go live, and collect enough sales to read. Three months gives us time to ship several fixes and compare honestly against where you started. After that, it’s month to month.

What if my team doesn’t get to the fixes?

It happens. We cap how many unbuilt fixes can pile up, and spend that month’s time getting the stuck one moving instead of writing new ones. If nothing ships two months in a row, we pause and talk about options — including a lighter numbers-only check-in, or a freelancer referral.

Can I move between Advisory and Growth Partner?

Yes. Many owners start on Advisory and switch to Growth Partner when their team gets busy (or the other way around). Changes take effect from the next monthly cycle.

Is the price negotiable or performance-based?

We don’t do performance-based pricing — small-store results are too noisy to tie fees to, and it would push us toward short-term tricks. The prices are the same for every client.

What does “hands-on” cover in Growth Partner?

Small, pre-approved changes: theme section and settings edits, product-page template tweaks, a free-shipping bar, tracking and pixel fixes, email-flow edits. Anything bigger than the 4-hour cap gets quoted separately or written up for your team.

Ready to see your numbers?

Start with a two-week diagnostic. You’ll know what a customer is worth to you, where the sale is slipping away, and the five fixes that matter most — whether or not you keep working with us.

Book a diagnosticSee the process