For independent boutiques that already advertise
Tillwell finds exactly where your Instagram and Facebook ad dollars leak between the ad and the checkout — then hands your team the fix, one leak at a time.
Two-week diagnostic · $1,500 · $500 back toward month one if you continue
Ad-to-sale scorecard
SampleMost you can pay
per customer
What you pay
per sale
Fix #1 this month
Send the top ad to the exact product, with size & returns info above the fold.
One leak at a time
Measure · Fix · Verify
Sound familiar?
Most boutique owners in this spot aren’t short on effort. They’re short on a clear answer to one question: where does the sale fall apart?
Posting, emailing, boosting, running ads — and it still feels like something is missing.
Every month you pay for clicks, and you can’t say for sure what they actually bought you.
The clothes are cute, the site is pretty, and the add-to-bag rate still makes no sense.
You’ve put real money into the website and the ads before, and you’re not sure it ever paid off.
When ads don’t pay, it’s tempting to blame the ads. Sometimes it is the ads. Often it’s the page, the product details, the shipping surprise at checkout — or a cost per customer your margins were never going to support.
Where the money leaks
Every ad sale walks the same four steps. We measure each one, so instead of guessing, you know exactly which step is costing you the most.
Do the right people stop and tap?
We measure: Ad click-through rate
Common leak: Scroll-past ads, wrong audience, or a post that doesn’t say what to tap for.
Does it load fast and show what the ad promised?
We measure: Landing-page view rate
Common leak: Slow pages, or an ad for one dress that drops people on your homepage.
Do they find it, trust it, and add it to the bag?
We measure: Add-to-cart rate
Common leak: Missing sizes, unclear fit or returns, one photo, tiny buttons on a phone.
Do they actually finish paying?
We measure: Checkout completion
Common leak: Surprise shipping, forced accounts, no Apple Pay or Shop Pay.
The bottom line: what each sale costs you in ads vs. what a customer is actually worth to you.
Bars show how a typical path narrows — an illustration, not anyone’s real data.
What you get
Everything comes back to two numbers: what each sale costs you in ads, and what a customer is actually worth to you. Then we work on closing the gap.
What a customer is worth to you, the most you can afford to pay for one, and the ad return you need just to break even.
We measure every step from ad to checkout and name the single spot where the most money slips away.
Not a 40-page report. Clear, ready-to-build specs with a short video walking your person through each one.
We check every change on your live site and report what moved, what didn’t, and what’s next.
How it works
2 weeks
We work out your break-even numbers, measure the path from ad to purchase, and find the biggest leak.
Each month
You get two ready-to-build fixes. Your team builds them — or, on Growth Partner, we build the small ones.
Each month
We check what shipped, compare against your starting point, report back, and move to the next leak.
Who it’s for
We do our best work with independent shops — one to a handful of locations — that sell online and want the ad spend to finally make sense.
Not sure? Book a call anyway. If we’re not the right fit, we’ll say so — and point you somewhere that is.
Packages
Every engagement starts with a two-week diagnostic. If you continue within 14 days, $500 of it comes off your first month.
Every new client starts here.
$1,500
one time · about 2 weeks
Find out what a customer is actually worth to you, and exactly where your ad dollars stop turning into sales.
Stores with someone on the team who can make site changes.
$2,500
per month · 3-month minimum
We find the next leak and write the fix. Your team builds it. We check it shipped and whether it worked.
Stores whose team is stretched thin.
$3,500
per month · 3-month minimum
Everything in Advisory, plus we make the small changes ourselves so fixes don’t sit waiting on your team.
Placeholder · Client story / case study
Add a real before-and-after from the first pilot (with permission): starting cost per sale vs. break-even, the fix, and what changed. Do not publish invented results.
Placeholder · Testimonial
Add a real quote from a client, with their permission and preferred attribution. Leave this block out until one exists.
Questions
Anything else? Ask on the booking form — a real person reads every one.
No. We measure what your ads are doing and, when the ads are the leak, write a clear brief for whoever runs them. Keeping your ad person (or you) in charge of the ads keeps our advice honest.
No — and be careful with anyone who does. Every store is different, and small-store numbers are noisy. What we promise is a measured starting point, a clear diagnosis, written fixes, and an honest monthly readout of what changed.
Not at all. That’s the job. We turn your Shopify and ad numbers into a one-page scorecard in plain English, and walk you through it on a call.
You need someone who can make changes to your store a few hours a month — a staff member, your ad person, or a Shopify freelancer. On Growth Partner we make the small changes ourselves.
The diagnostic can still be worth it on its own: you’ll walk away with your break-even numbers and a prioritized do-it-yourself plan. We’ll tell you honestly if a monthly plan wouldn’t pay for itself yet.
A few numbers (margin, average order, ad spend) and read-only access to Shopify, your ads account, Google Analytics and your email tool. We send a simple checklist after you book.
Start with a two-week diagnostic. You’ll know what a customer is worth to you, where the sale is slipping away, and the five fixes that matter most — whether or not you keep working with us.